August 2026 Basecamp Newsletter

Community events have a special way of bringing people together. They create traditions, support local businesses, and give families opportunities to make memories that can last for generations. But beyond the fun, food, and entertainment, events can also have a meaningful impact on the communities they serve.

On this episode of Making Sense of Money, we sat down with Greg, the interim manager at the Walla Walla Fairgrounds, as they celebrate their 160th year of this event. We will look at the positive impacts that events like Walla Walla Fair and Frontier Days have on the community and the economy, and offer some financial tips and tricks.

The Impact of Community Events

When thousands of people come together for events, the impact can be seen far past the venue or event center that hosts the festivities. Visitors may stay in local hotels, eat at nearby restaurants, and shop at small local businesses and vendors.  

For Walla Walla, the impact that the Fair and Frontier Days has on the community is significant. With over 90,000 attendees during Labor Day Weekend, the community sees a spike in hotel bookings, bringing increased business to local restaurants, food vendors, and other businesses.  

One of the most significant impacts is seen at the Walla Walla Cattleman's Association sale, which can bring in around $850,000. Greg explained that, with these funds, the majority goes back into the community, supporting kids raising those animals. 

"It's a large impact on our community over Labor Day Weekend," he shares.  

This example shows how everyone can have an impact on their community by being intentional about where they spend their money. By supporting local, our communities can keep money circulating within the places we call home.

Budgeting for Community Events